What's the trendiest thing in music PR? Music premieres. It seems everyone from independent to major label artists are jumping headfirst onto the bandwagon. Many artists I speak with want a premiere or multiple premieres around a release, but more often than not the artists don't know exactly what a premiere is and how it will help them.
Below is an expert from our The Musician's Guide To Premieres:
Premiere has become quite a buzzword in the digital PR space. If you take a tour of the blogosphere you’ll see the word pop up in headlines quite a bit. We’re attracted to the word because it sounds fancy, regal and quite literally, exclusive. In the arena of emerging artists, premieres are often revered as some sort of magical key to unlocking popularity, however few artists who ask for them understand exactly what they are, how to get them, and the reality of their value.
The following is a guide for everything you need to know about the coveted music premiere.
What a premiere is not:
A magical key to unlock renown.
What a premiere is:
A premiere is offering a blog exclusive content (i.e. a track, music video, album stream) in advance of its release for them to host solely on their site for an agreed upon period of time. It can be an excellent tool and event within a larger strategy.
What you need for a premiere:
You cannot get a premiere if you have no exclusive content to give. If you have an unreleased track, music video, or album that you are willing to stream, you may want to consider a premiere as part of your release strategy. Note that other content (photos, lyric videos, behind the scenes extras) are not usually content that a blog has any interest in premiering. The release of those assets require different tactics.
In addition to unreleased content you will need patience, a strong familiarity of music sites in your genre, and a sense of where you are in the ecosystem.
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