|January 26, 2020|
Ecommerce in the UK Surpassed 25% of Retail Sales During the 2019 Holiday Season, Brick-and-Mortar Took a Hit
2020 Outlook: Mcommerce to surpass 50% of full-year ecommerce sales
Strong growth in online sales over the 2019 holiday season propelled the UK retail sector past a milestone. Ecommerce represented 28.2% of all holiday retail sales, surpassing the 25% mark for the first time. Total retail sales for the season amounted to £99.26 billion ($132.33 billion).
“Store closures are a big reason for shopper frustration and the subsequent shift to online as their preferred option,” eMarketer vice president of forecasting Monica Peart said.
Ecommerce sales came partly at the expense of brick-and-mortar, which dropped 3.8% to £71.27 billion ($95.02 billion) during the 2019 holiday season. That’s the largest percentage drop since we began tracking UK retail spending in 2010.Read the full article.
More D2C Brands Are Relying on Traditional Channels. Here's Why.
With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base. Full Article