What you need to know about Customer Data Platforms (CDPs)
As brands seek to improve their customer experiences and navigate the ever-changing digital landscape, they need to evolve in how they recognize and engage with consumers. And, while consumers expect marketers to demonstrate that they know them and understand their needs, marketers struggle with navigating options for handling the variety, volume, and speed of customer data.
In recent years, Customer Data Platforms (CDPs) have emerged as a proposed solution for wrangling customer data into a complete view. And, yet, marketers are still confused about what a CDP can provide.