segunda-feira, 26 de março de 2018


Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research.
March 26, 2018
How Blockchain Can Stop Digital Ad Fraud
Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research. Full Article
DMP Playbook for Marketers: Tips & Tricks for Success
Whether you already have a Data Management Platform and are looking for some quick wins, or are still considering a DMP and its benefits for your data-driven campaigns, this playbook will guide you on the path to success. Learn about DMP use cases, how to build your team, and tips & tricks for success.
Download now.
Can Snapchat Crack Social Commerce?
Marketers are still using social media to influence purchase decisions and drive sales, but getting consumers to actually complete a purchase while on a social property has proven to be exceptionally difficult–and is no longer a top priority for most. In the latest episode of eMarketer’s “Behind the Numbers,” we dig into Snapchat’s evolving approach to ecommerce, and how it might differ from previous attempts. Listen In
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Data Feed
Brands and Culture: Brand activism is on the rise, according to a survey of marketing decision-makers in the US and UK by Bynder and OnBrand. About 80% of respondents said cultural issues will play more of a role in their branding and marketing strategies this year than in 2017. The uptick in brands becoming more involved in responding to current events reflects the increasing politicization found in the US and UK, where brands get pulled into allying or distancing themselves from controversial statements made by public figures.

BOPUS Remains Popular: According to a November 2017 study by International Data Corporation (IDC), 58% of retailers in North America said they offer buy online, pick up in-store (BOPUS) as an option. Only 11% of respondents said they had no plans to implement this form of fulfillment.

More Data
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International Plastic, Packaging & Print Asia Exhibition



In a blog post published March 20, the Federal Trade Commission (FTC) cautioned against anticompetitive information sharing in the lead-up to closing a transaction.
The FTC has long held that information sharing between competitors can harm competition in violation of the antitrust laws. This is true even when two companies are in the process of merging. The FTC blog post offers a clear reminder that the obligation to act as competitors does not end until the transaction has actually closed. Even if the applicable waiting period under the Hart-Scott-Rodino Act has expired, premerger information exchanges can raise antitrust risks under Section 1 of the Sherman Act. Until consummation, the parties are separate entities and generally should not share competitively sensitive information.