|February 23, 2018|
Digital Video Industry Continues to Grow in Size and Complexity
US digital video ad spending will increase at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending. Full Article
The Impact of Streaming Video Is Huge (and Easy to Overestimate)
The dramatic rise of Netflix and other OTT video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change. Full Article
Play That Funky Music, Siri: Apple is working on a new version of its wireless headphones—which are expected to come out some time next year—that will not only be water-resistant, but will also let users voice-activate Siri, Bloomberg reports.
Mobile Travelers: Data from Think with Google finds that smartphones are essential for many US travelers. In fact, roughly seven in 10 agree they "always" use their devices when traveling. Many mainly use their smartphones to research activities, locate shopping areas and look up restaurants.
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