If you've ever wanted to work directly with me but couldn't afford a PR Campaign, here's an opportunity to learn all about how to do your own PR and get 1 on 1 time with me.
I am excited to launch a new series designed to help you take a quantum leap in your career. On August 6th I'm rolling out the first MasterClass - SUPERCHARGE YOUR PR WITH ARIEL HYATT - in a year-long series designed to radically transform your career called Cyber PR LABS.
I have intentionally designed these courses to NOT take up too much precious time, so you don’t get into analysis paralysis and you DO GET INTO ACTION! And make a giant shift in the areas you need support in your career.
The first of the CYBER PR LABS launches August 6 with yours truly teaching a 3-part masterclass on all you need to know to get publicity.
The PR landscape has radically changed in recent years and I will be teaching you exactly what you need to do to generate your own PR and land placements like a pro.
This debut LAB is a 3-week class - we meets as a live video stream on FB - and here's what you are going to get...
Week 1 - PREPARING FOR PUBLICITY - August 6 - 45 Minute Deep Dive
Identify your Signature Story (the foundation of your PR)
How to choose a perfect image and brand to send to the media that will grab their attention
What music bloggers and journalists want and how to avoid mistakes when preparing to submit to get PR
How to create a strategy for how to rollout your music so that it is press-worthy
Week 2 - YOUR TARGET LIST AND GETTING PR PLACEMENTS - August 13 - 45 Minute Deep Dive
How you choose appropriate outlets for your music to target (you may want to be on Pitchfork but it may not be time for you (yet!)
Share and customize a PR target list just for you based on my 22 years of PR contacts
Put together your targets with our pitches and you will be ready to go!
Week 3 - CREATING YOUR PR TIMELINE AND HOW TO LEVERAGE SUCCESSES - August 20 - 90 minute 1 on 1 session with me - I will be answering any and all questions you have about PR
Assistance in laying out the next few months (and longer if you have new music coming) using Ariel's tried and true PR follow up methods
What to do with your PR after you get it!
How to leverage great PR and turn it into tangible music career goals
1 on 1 laser focused coaching
As a bonus, for the first 10 artists who sign up for Cyber PR LABS will receive a feature placement on a music blog.
(If you can't make the classes they will be recorded to watch when you can)
This is just ONE of a series of LABS (MasterClasses) that will take place once a month for the next 12 months.
This LAB is one of 12 - See the amazing teachers I have lined up for the next 12 months and all of the topics here:
I'm so excited to introduce these LABS to you, and I can't wait for you to learn!
See you in Class!
Bossa Nova 60 Years!
Come celebrate the 60th anniversary of Bossa Nova and a year of Bossa Magazine on Idealist Day! Bossa Nova, one of the most influential movements in the history of Brazilian popular music, that crossed borders and became known worldwide, celebrated its 60th anniversary in July 2018.
“Chega de Saudade” is a song written by Vinicius de Moraes (lyrics) and Antonio Carlos Jobim (music), in the late 50's and recorded by several artists, such as João Gilberto, Elizeth Cardoso and Os Cariocas. This song became one of the symbols of Bossa Nova, and its recording by João Gilberto on July 10, 1958, by the label EMI-Odeon, is considered the initial mark of this musical genre. “Girl from Ipanema” in turn traveled the world as the second most played song after the song “Yesterday" by the Beatles.
To commemorate this great milestone, the Brazilian Music Foundation (BMF), Bossa Magazine, and Asuos Productions in partnership with Brazilian Idealists in New York, ICA-NY, and Saphira & Ventura Gallery, will present on August 8th the Cultural Sarau - 60 Years of Bossa Nova, and one year anniversary of Bossa Magazine”
The event aims to disseminate Brazilian music and art and promote the integration of artists, institutions and the general public. The date chosen also has a special meaning because that is when Idealist Day is commemorated. This is a day in which people from all over the world come together to talk and put into practice ideas for a better world, acting on local initiatives in their respective communities.
In the program, in addition to talent shows and performances by renowned musicians, the event will feature the special participation of Roberto Menescal (singer/guitarist), one of the participants in the creation of the Bossa Nova movement, telling a bit about his participation in the history of Bossa Nova. Chat via Skype.
Come and be part of this historical celebration! Do you have a talent?
Come and join us!
Brazilian Music Foundation & Bossa Magazine
POTLUCK:Food and drinks are welcome (alcoholic OK!).
We already received a donation of few cases of beers!
We will be sending an email with a list of food and drink to choose from so we don't bring all the same things.
The other option is to donate $15 (originally $25), and we will get the food and drinks.
Talent registration: by July 31st
General public: by August 5th
Reserve your ticket soon: 65% reserved already!
A sarau is a cultural, musical or sporting event in which people unite to express themselves artistically. A sarau may involve poetry, acoustic music and other forms of art such as painting and acting. In Portugal, a sarau is also often related to gymnastics events, in a non-competitive basis. The word sarau is of Portuguese/Brazilian origin
You can register as volunteer, performer, or general public! Just click RSVP!
Os produtores brasileiros devem semear uma área de 36 milhões de hectares com soja na temporada 2018/19, 3% acima do recorde do ano passado. Com isso teremos o 12º ano consecutivo de expansão da cultura no país.
Esse e muitos outros assuntos, como o provável incremento também da área de milho no país, serão discutidos no próximo DATAGRO CropCall Grãos no próximo dia 31 de julho, na Terça feira as 10h. Garanta seu lugar agora mesmo. Vagas limitadas.
Don’t Make This Mistake! How to Handle Abandoned Shopping Carts
You have a website with great offerings. You have state of the art eCommerce systems in place to handle the traffic and orders. You have customers you KNOW are ready to buy but for some reason abandon their shopping cart halfway through. Why? What can you do about it?
To get an accurate depiction of the email marketing strategies used by today’s top retailers, Bronto conducted an audit of 50 brands in the Internet Retailer Top 1000. Are they using customer data effectively? Or creating personalized marketing messages based on consumer behavior?
Learn how many retailers are missing the mark and what you can do to better connect with your customers. What you will learn:
How effectively brands are using customer data to nudge them back onto the purchase path.
How triggered messages can better engage customers and keep them coming back.
How browse and cart recovery can rescue revenue that would otherwise be lost.