[Complimentary ebook] 26 Tips to Master the Art of Influencer Marketing
There are professionals, there are laymen, and there are masterful artists. To master the art of influencer marketing, it's important to do it well. Our friends at Sysomos have put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships.
Here are just a few of the more than 20 tips they give on how to master influencer marketing:
Find the Right Influencers: Identify and build meaningful relationships with key influencers.
It’s All About Maintenance: Get the most out of your relationships with regular give and take.
Skip the Jargon: Keep in mind the language you’re using to share your message.
Expand Your Reach: Extend the reach of your key messages and impact of existing marketing efforts.
Push Your Audience to Share: Broadcast your key messages and drive more results
Like any relationship, working with influencers is a balance give and take and requires work. But, when 81% of marketers say influencer marketing works, they are not be wrong.
If you think that's impressive, you should learn more about Sysomos' platform. By intelligently linking applications to Search, Discover, Listen, Publish, Engage and Analyze on social media, the new Sysomos platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. The Sysomos Platform applications can be used on their own, but also intelligently work together to make sharing insights from one application to the next a seamless activity.
What else can the Sysomos platform do for you?
• Share data insights across all applications in the platform
• Improve the effectiveness of paid media campaigns
• Apply your listening insights to paid, earned, and owned media
• Identify insights, create campaigns and measure their effectiveness
• Create work spaces for role-based customization
Learn more about how the new platform can work for you by getting a personalized tour. Request a demo today: http://bit.ly/DemoSysomos
* FYI - Some antivirus programs falsely flag Bit.ly links, these links have been tested and are hosted by Sysomos, and are perfectly safe.
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omplete Guide to Social Media for B2B Marketers
Staying current with social media trends
Social media has changed the way we communicate with the world we live in. From advertising to engaging, it's also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it's an increasingly important part of marketing, and yet it can still be difficult to navigate a world where 'likes' and 'comments' are the currency for engagement, and click-through rates are the currency of conversion.
In this e-book, we're going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience.
Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn.
What types of content do best on each social media platform.
How to support prospects at each stage of the sales funnel.
The secret to using video content to drive engagement.
Join the Top E-Commerce & Retail Event of the Industry
Today, excelling in retail means excelling at e-retail. And that means having in place the right strategies, technologies and connections to enhance your e-commerce business. Whether you’re focused on solutions in customer relationship management, content marketing or search marketing, maximizing your mobile commerce platforms or minimizing customer disengagement, you’ll find exactly what you need at IRCE, June 6-9, in Chicago.
Use code EM200 to save $200 off your pass!
IRCE has designed a unique experience with you in mind. In its 13th year, IRCE will provide you with practical, relevant education sessions in targeted tracks and workshops, and extend your experience onto the trade show floor – which houses nearly 600 of the industry’s top solution providers. There’s simply no other place where everything will click together for you quite like it does here.
Knowledge is Everything – Discover the Agenda
Knowledge is more than power, it’s profit. IRCE offers carefully curated content that addresses everything you need to know right now to further enhance your business. You’ll come away with actionable strategies and practical tactics that you can implement immediately. Plus, you’ll be inspired by our Main Stage speakers from Shark Tank, Under Armour, Sephora and Kidbox.
Mary Beth Laughton Senior Vice President, Digital
Barbara Corcoran Shark Investor
George Hanson Vice President, North America E-Commerce and Brand House Stores
The Senate just voted to eliminate protections that were put in place to ensure Supreme Court justices -- who serve lifetime appointments -- are within the mainstream and have broad bipartisan support.
It's never been clearer that Majority Leader McConnell and his caucus are acting on purely partisan motives. A whopping 67 percent of voters didn't want them to "go nuclear" -- but instead, they rewrote the rules in their favor.
This is a reckless move that will grant a lifetime appointment to a judge who couldn't even reach consensus support -- and it could have consequences for decades to come.
It's up to all of us to keep letting members of Congress know we won't stand for these kinds of unprecedented and irresponsible moves, and we won't stop taking action when they try new ways to bend the system to their will.
In February, people like you flooded town halls and made your priorities known. You spoke up about the chaos that repealing Obamacare would create, and you better believe that made an impact. When congressional leaders got back to Washington, they found themselves without the support they needed to repeal Obamacare.
Congress is going on recess again tomorrow, and we're going to use the opportunity to keep training and supporting each other to hold our representatives accountable. Let's make it clear to them that reckless moves like the one they made this afternoon -- which undermine one of the most important parts of our democracy -- are unacceptable.
Keep the pressure on -- say you're not going to back down.
The Brazil Brown Bag Seminar Series invites you to its discussion titled, “Federal Pact, Crisis in the States and the Growing Role of Municipalities in Brazil” with Eduardo Leite, former mayor of Pelotas, Rio Grande do Sul (2013-2016).
The K-12 Outreach Program at the Institute of Latin American Studies at Columbia University invites you to Ojos Propios: A Teacher Workshop on Participatory Photography, facilitated by interdisciplinary artist and educator Carianna Arredondo (Ed.M. Candidate, Art and Art Education, Teachers College, Columbia University). This workshop encourages the use of participatory photography as a tool to include Latin American and Caribbean history and culture in K-12 classrooms. Complimentary copies of the accompanying curriculum guide will be distributed to participants on a first-come, first-serve basis.
Sponsored by: The K-12 Outreach Program at the Institute of Latin American Studies, Columbia University.
LOCATION: 285 Grace Dodge Hall, Teachers College, Columbia University (525 West 120th St, New York, NY 10027).
Join Us on April 24, 2017Time: 8:00 AM to 2:30 PMLocation: Harvard Club, New York, New YorkOrganized for over a decade, the Brazil Summit is one of the most important events in the Chamber’s annual calendar. Government officials, business leaders, members of the international financial community and academia will have the opportunity to discuss and evaluate key developments affecting the Brazilian economy, as well as the current political, economic and investment outlook for Brazil.
Cassia Carvalho, Executive Director, Brazil-US Business Council Daniel Marteleto Godinho, Senior Consultant, Inter-American Development Bank Fernando de Magalhães Furlan, Visiting Scholar, American University and Former Deputy Minister of State, Ministry Development, Industry and Foreign Trade Kellie Meiman Hock, Managing Partner, McLarty Associates
Paulo Vieira da Cunha, Partner, VERBANK Agriculture and VERBANK Consulting, LLC Fábio Kanczuk, Deputy Minister for Economic Policy, Ministry of Finance José Márcio Camargo, Chief Economist, Opus Gestão de Recursos Carlos Kawall, Chief Economist, Banco Safra S.A. Eduardo Loyo, Chief Economist, BTG Pactual
More information to follow!
Private Equity Conferences
Eduardo Leite is a lawyer, and the former mayor of Pelotas, Rio Grande do Sul (2013-2016). He was a member of the city council from 2008 until 2012, and was its President in 2011.