The advertising world is buzzing about programmatic TV, and while usage is relatively low, interest is huge. As advertisers funnel more money toward the format, one key focus should be on integrating programmatic TV efforts with video in order to maximize audience data collection and cross-screen targeting. Full Article
Marketing technology is no longer a nice-to-have for marketers looking to stay competitive—it's a must-have. As companies funnel more money into the space, they'll need to tackle challenges and concerns, ranging from security worries to simply struggling to keep up with digital advancements, before they can master digital marketing tech. Full Article
A/B split testing is a tactic that will effectuate greater campaign results as long as you're measuring what matters most. Are you testing the right campaign aspects and monitoring the right metrics? Register now to find out.
When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites. Full Article